At ToyVille, a digital experience crafted within the Roblox platform and managed by Spidy Studios, we recognize the paramount importance of maintaining and safeguarding the privacy of all users, particularly children, who form a significant portion of our player base. This Privacy Policy outlines, in explicit detail, the nature of information we may collect, the limited contexts under which such information may be used, our overarching principles regarding data handling, and the protective measures we implement to ensure that all personal and non-personal data accessed within our digital environment are processed with the highest standards of transparency, integrity, and legal compliance. It is our objective to provide users, parents, and guardians with a clear understanding of how data flows within our ecosystem—spanning gameplay, online presence, and associated services including but not limited to customer support, website interactions, and merchandise-related activities—and to do so in alignment with prevailing data protection frameworks such as the General Data Protection Regulation (GDPR), the Children's Online Privacy Protection Act (COPPA), and other applicable privacy legislation.
As a Roblox-based game, ToyVille inherently operates under the data policies and technical limitations established by Roblox Corporation. Consequently, we do not collect personal identifiers such as real names, addresses, email addresses, or geolocation data unless a user voluntarily submits such information through direct communication channels (e.g., support emails or web-based forms). The only routinely accessed data include platform-level identifiers such as a user's Roblox username, game-specific performance metrics (such as coins, progress level, inventory states, and timestamps of activity), and anonymized metadata pertaining to device type, in-game behavior, and session length, all of which are strictly used for the purpose of gameplay enhancement, system optimization, bug resolution, analytics, and moderation. This telemetry data, while non-personal in nature, may be processed internally to help us better understand how players interact with ToyVille, allowing us to deliver smoother performance, develop new features responsibly, and deploy anti-cheat measures that preserve the fairness and integrity of gameplay.
When users visit our official ToyVille website or engage with third-party portals linked to merchandise sales, they may encounter cookies—small data files stored on their browsers that help personalize the user experience and track anonymous engagement metrics such as page views, traffic patterns, and interaction times. These cookies do not contain personal identifiers and may be disabled by the user at any time through standard browser settings. Additionally, users who initiate contact with our support teams via email or web forms may voluntarily provide personal details such as their email address, Roblox username, or descriptions of technical issues; such information is strictly used to address the query at hand and is never sold, shared, or reused for unrelated purposes. In the event of merchandise purchases, payment and shipping details are handled exclusively by trusted third-party e-commerce providers, each of whom maintains their own independent privacy and data handling policies. We encourage users and their guardians to review those third-party privacy policies before completing any transactions.
It is of critical importance to us that the privacy of minors is upheld in every aspect of ToyVille's operations. We do not knowingly solicit, store, or process personal data from children under the age of 13 without verified parental consent. In compliance with COPPA and similar international standards, all features of ToyVille are designed to be child-friendly and data-safe. Should we become aware that we have unintentionally received personal data from a minor without proper consent, we will take immediate steps to delete that data and prevent future occurrences. We encourage parents and guardians to be actively involved in their child's online experiences and to contact us directly with any questions or concerns regarding data privacy.
From a technical standpoint, ToyVille implements reasonable security protocols, including but not limited to encryption in transit, access restrictions, logging, and periodic audits to protect all user data from unauthorized access, alteration, or deletion. However, no digital infrastructure is entirely immune to security risks, and as such, we cannot guarantee absolute protection against breaches, cyberattacks, or other unforeseeable threats. That said, we are committed to prompt and transparent response procedures in the event of any data-related incident.
Users may have certain rights depending on their jurisdiction, including the right to request access to their data, the right to correct or delete inaccurate information, and the right to restrict or object to certain forms of data processing. All such requests can be directed to us via our contact details listed below, and we will make all reasonable efforts to respond promptly and within the legal timeframes specified by relevant data protection regulations.
ToyVille reserves the right to amend this Privacy Policy periodically to reflect updates in technology, legal requirements, or operational practices. Such changes will be publicly communicated through updates on our website, and users are encouraged to consult this page regularly to remain informed of any modifications. The continued use of ToyVille and its associated services following the implementation of any updates constitutes acceptance of the revised policy.
If you have any questions about this Privacy Policy, or if you would like to exercise your rights or raise a concern regarding your privacy while interacting with ToyVille, please contact us through the information below: